B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
8%
8% -- click through rate for traditional search results (2025-03)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Mashable
Primary
Tier B
https://mashable.com/article/google-ai-overview-clicks-study ↗
Source Article
Google’s AI Overviews Are Reshaping Search — And Not Everyone’s Winning - Hunterlodge
Google’s AI Overviews promise faster, smarter answers by placing AI-generated summaries at the top of search results. For users, that means instant clarity without extra clicks. But for anyone who depends on people finding them through organic and paid search results, it’s a big problem – hitting ne…
Also cited by
atlasmarketing.ai
https://atlasmarketing.ai/ai-on-search-visibility-and-seo-in-2026/
2026-09-06
Original Research
Mashable
· Original study ↗
Methodology
Pew Research Center study, reported by Mashable
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-03 (current) | 8% | |
| 2025-03 (current) | 15% | +87.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
traditional search results: 8% click through rate. Source: Mashable (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overview-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overview-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate for traditional search results<br><small>Source: Mashable (2025-03) · <a href="https://lighthousedata.io/data/google-ai-overview-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.