C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
6%
6% -- conversion rate for Insurance Google AdWords campaigns (2026)
Google AdWords campaigns with low cost and minimal commitment, such as submitting a form for a free insurance quote, could see a conversion rate of 6-8%.
- Hypothetical estimate / illustrative example provided in a blog post
- Reported as part of an estimated range of 6-8%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
360 PSG
Primary
Tier C
https://www.360psg.com/blog/client-talk-faqs-about-google-adwords ↗
Source Article
360psg
Also cited by
www.mbadv.agency
https://www.mbadv.agency/google-ads/metrics-and-kpis
2026-09-04
Allegra Marketing Print Mail
https://www.allegramarketingprint.com/locations/alsip-il/media-room
2026-09-29
2026-09-25
Original Research
360 PSG
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Insurance Google AdWords campaigns: 6% conversion rate. Source: 360 PSG (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-adwords-conversion-rate-insurance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-adwords-conversion-rate-insurance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- conversion rate for Insurance Google AdWords campaigns<br><small>Source: 360 PSG (2026) · <a href="https://lighthousedata.io/data/google-adwords-conversion-rate-insurance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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