B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
9%
9% -- conversion rate for search term 'buy trail running shoes online' (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
AdNabu
Primary
Tier C
https://blog.adnabu.com/google-ads/google-ads-search-term-report/ ↗
Source Article
Google Ads Search Terms Report: Maximize Ad Success
A successful Google Ads campaign entails having more than a great ad copy–it starts with ensuring your ads show up in front of users who actually need what you are offering.
But how do you gain access to this information? How can advertisers know what search queries are triggering their ads?
Enter, …
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Original Research
AdNabu
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
search term 'buy trail running shoes online': 9% conversion rate. Source: AdNabu (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-search-term-report-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/google-ads-search-term-report-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- conversion rate for search term 'buy trail running shoes online'<br><small>Source: AdNabu (2025) · <a href="https://lighthousedata.io/data/google-ads-search-term-report-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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