B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$79
$79 -- cost per thousand impressions for Google Ads Search Network (2025)
Cost per thousand impressions (CPM) on Google Ads Search Network can reach up to $78.64.
- Maximum/peak potential cost ('can reach')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$79
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pixelpoynt.com
Primary
Tier C
https://pixelpoynt.com/google-ads-costs-are-soaring-cpcs-climbing/ ↗
Source Article
Google Ads Costs Are Quietly Soaring—Why Your CPCs Keep Climbing Every Year | PixelPoynt
Google Ads costs are climbing at an alarming 2.33% annually since 2019, hitting advertisers where it hurts—their wallets. The average cost-per-click now sits at $1.63, with some industries like legal services getting slammed with CPCs of $6.75. A perfect storm of fierce competition, AI-driven biddin…
Original Research
pixelpoynt.com
· Original study ↗
Methodology
Agency blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads Search Network: $79 cost per thousand impressions. Source: pixelpoynt.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-search-cpm-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-search-cpm-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$79</strong> -- cost per thousand impressions for Google Ads Search Network<br><small>Source: pixelpoynt.com (2025) · <a href="https://lighthousedata.io/data/google-ads-search-cpm-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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