B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$4
$4 -- cost per thousand impressions for Outdoor advertising (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
3M
Primary
Tier B
http://www.fellers.com/index.cfm/spKey/aboutwraps?spId=CEBAA67B-BCFB-670F-96D744B5AB3DB642 ↗
Source Article
3M Study on the Effectiveness of Vehicle Wraps
Original Research
3M
· Original study ↗
Methodology
Based on 61 million Prime DEC annually; average of top 40 media markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outdoor advertising: $4 cost per thousand impressions. Source: 3M (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outdoor-cpm-3m-study
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outdoor-cpm-3m-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cost per thousand impressions for Outdoor advertising<br><small>Source: 3M (2026) · <a href="https://lighthousedata.io/data/outdoor-cpm-3m-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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