B Evidence Grade B Graded under review Safe to Cite Current

$25

$25 -- cost per thousand impressions for OTT advertising in the Triad (2026)

Name: Cost Per Thousand Impressions Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · New Path Digital

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Attribution: New Path Digital View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

$25

Unit

Currency Usd

Data Vintage

2026

Entity

OTT advertising in the Triad

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

New Path Digital Primary Tier A

https://newpathdigital.com/blog/ott-advertising-in-the-triad/ ↗

Confidence: 95/100 Vintage: 2026 Channel: Common Crawl

Source Article

OTT Advertising in the Triad | New Path Digital

Last updated on December 5, 2025 by Siliveru Rakesh If you’re a local business in Greensboro, High Point, or Winston-Salem, there’s a good chance your customers are no longer watching traditional broadcast or cable TV. They’re streaming their favorite shows on Hulu, Sling, YouTube TV, and more—often…

Original Research

New Path Digital · Original study ↗

Methodology

Average CPM observed by New Path Digital

Segmentation

Channelrss_feed

Cite this stat

Plain Text

OTT advertising in the Triad: $25 cost per thousand impressions. Source: New Path Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ott-advertising-cpm

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<blockquote cite="https://lighthousedata.io/data/ott-advertising-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$25</strong> -- cost per thousand impressions for OTT advertising in the Triad<br><small>Source: New Path Digital (2026) · <a href="https://lighthousedata.io/data/ott-advertising-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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