B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$2
$2 -- average cpc for Google Ads Search campaigns (e-commerce vertical) (2025)
Google Ads Search campaigns for e-commerce average a cost per click of $1.50.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream (LocaliQ)
Primary
Tier C
https://percuity.ai/glossary/cpc/ ↗
Source Article
CPC (Cost Per Click) — Marketing Glossary | Percuity
CPC (Cost Per Click)
The price an advertiser pays each time a user clicks on their ad. CPC is the most common pricing model for search ads and performance campaigns across Google Ads and Meta Ads.
How Is CPC Determined in Ad Auctions?
CPC is determined by real-time ad auctions on both Meta and Googl…
Original Research
WordStream (LocaliQ)
· Original study ↗
Methodology
Lower end of industry-level CPC range for Google Ads Search ('from $1.50 for e-commerce to $9+ for legal and insurance'); the open-ended '$9+' legal/insurance floor was excluded as vague. Contextually attributed to WordStream 2025 benchmarks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads Search campaigns (e-commerce vertical): $2 average cpc. Source: WordStream (LocaliQ) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-search-average-cpc-ecommerce-2025
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<blockquote cite="https://lighthousedata.io/data/google-ads-search-average-cpc-ecommerce-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average cpc for Google Ads Search campaigns (e-commerce vertical)<br><small>Source: WordStream (LocaliQ) (2025) · <a href="https://lighthousedata.io/data/google-ads-search-average-cpc-ecommerce-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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