B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4x
4x -- google ads roi for higher education Google Ads (2025)
Google Ads in higher education marketing deliver a 4:1 return on investment according to Carnegie Higher Ed survey findings.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4x
Unit
Ratio
Data Vintage
2025
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Carnegie Higher Ed
Primary
Tier B
https://highereducationmarketinginstitute.com/blog/ai-discovery-enrollment-edge-structured-content-s… ↗
Source Article
AI Discovery, Quality Leads, and the 2026 Enrollment Edge • Higher Education Marketing Institute
If AI is the new homepage, your next class will find you before you ever find them. This week’s research shows how answer engines, social platforms, and Google compress discovery and shape shortlists long before an inquiry hits your CRM.
Winning visibility now depends on structured data, student-cen…
Original Research
Carnegie Higher Ed
· Original study ↗
Methodology
From Carnegie Higher Ed survey of 1,500+ online enrollees
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
higher education Google Ads: 4x google ads roi. Source: Carnegie Higher Ed (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-roi-4-to-1-higher-ed
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-roi-4-to-1-higher-ed" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4x</strong> -- google ads roi for higher education Google Ads<br><small>Source: Carnegie Higher Ed (2025) · <a href="https://lighthousedata.io/data/google-ads-roi-4-to-1-higher-ed" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.