B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
2
2 -- google ads roi for businesses using Google Ads (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.bigfishlocal.org/what-skills-does-a-digital-marketing-agency-need/ ↗
Source Article
What Skills Does a Digital Marketing Agency Need? - Big Fish Local
Businesses rely on digital marketing agencies to navigate the complexities of online advertising, search engine optimization, content marketing, and social media. A digital marketing agency must possess a combination of technical, analytical, and creative skills to drive results and help businesses …
Original Research
Google
· Original study ↗
Methodology
2:1 revenue-to-spend multiple. Matches Google's long-standing economic impact claim for Google Ads; not explicitly attributed in source. No date stated in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using Google Ads: 2 google ads roi. Source: Google (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-roi-2-to-1
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<blockquote cite="https://lighthousedata.io/data/google-ads-roi-2-to-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- google ads roi for businesses using Google Ads<br><small>Source: Google (2023) · <a href="https://lighthousedata.io/data/google-ads-roi-2-to-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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