B
Evidence Grade B
Safe to Cite
Recent
4
4 -- roas for ecommerce brands (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2025
Entity
Sample Size
18,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier B
https://www.shopify.com/au/enterprise/blog/44310083-warning-most-conversion-optimization-tips-are-bs… ↗
Source Article
Customer Acquisition Metrics: 11 Key KPIs (2026) - Shopify Australia
Customer acquisition metrics measure how many new customers a business acquires and the costs associated with acquiring them. They help assess the performance of an acquisition model.
In 2026, companies continue to track acquisition metrics as part of assessing their marketing efforts, as changes in…
Original Research
Shopify
· Original study ↗
Methodology
Triple Whale's analysis
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brands: 4 roas. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-roas
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<blockquote cite="https://lighthousedata.io/data/google-ads-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- roas for ecommerce brands<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/google-ads-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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