B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$149
$149 -- cost per lead for Google Ads non-branded campaigns (HVAC) (2026)
Google Ads non-branded campaigns in the HVAC industry had an average cost per lead of $149 in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$149
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
816
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SearchLight
Primary
Tier B
https://tofu.com/guides/hvac-marketing-ideas ↗
Source Article
30+ HVAC Marketing Ideas That Actually Work in 2026 | Tofu
Your schedule fills up fast when the weather turns. But the contractor down the road gets calls year-round. Here's what they're doing differently.
18 min read
30+ tactics covered
Date updated: May 12, 2026
Try Tofu for free
❤️
15,124
pros joined last week
The HVAC market hit $333 billion in 2026, an…
Also cited by
2026-09-24
Original Research
SearchLight
· Original study ↗
Methodology
SearchLight HVAC Advertising Benchmark, $14.9M spend across 816 contractors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads non-branded campaigns (HVAC): $149 cost per lead. Source: SearchLight (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-nonbrand-cpl-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-nonbrand-cpl-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$149</strong> -- cost per lead for Google Ads non-branded campaigns (HVAC)<br><small>Source: SearchLight (2026) · <a href="https://lighthousedata.io/data/google-ads-nonbrand-cpl-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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