B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Recent
$70
$70 -- cost per lead for Google Ads search campaigns (2025 average) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$70
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream / LocaliQ
Primary
Tier A
https://www.mbadv.agency/google-ads/metrics-and-kpis ↗
Source Article
Google Ads Metrics & KPIs: 2026 Benchmark Guide
Google Ads Metrics & KPIs: 2026 Benchmark Guide
5×
The cost-per-lead gap between the lowest- and highest-CPL industries in Google Ads search campaigns. Arts & Entertainment averages $26.84; Attorneys & Legal Services averages $131.63. Benchmarks without industry context are not benchmarks — they are…
Original Research
WordStream / LocaliQ
· Original study ↗
Methodology
WordStream Google Ads Benchmarks 2025, cited for YoY comparison
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Ads search campaigns (2025 average): $70 cost per lead. Source: WordStream / LocaliQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpl-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cpl-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$70</strong> -- cost per lead for Google Ads search campaigns (2025 average)<br><small>Source: WordStream / LocaliQ (2025) · <a href="https://lighthousedata.io/data/google-ads-cpl-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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