B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- cost per click growth for Google Ads (all industries) (2023-2025)
The average cost-per-click (CPC) across all industries on Google Ads increased by 19% between 2023 and 2025.
- Attributed to eMarketer's projections
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2023-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://ppcgrowthstudio.com/ppc-ads-65-of-clicks-in-2026-go-to-paid/ ↗
Source Article
PPC Ads: 65% of Clicks Go Paid by 2026
Cracking the code of pay-per-click (PPC) advertising can feel like an insurmountable challenge for many businesses. Yet, a staggering 65% of all clicks on high commercial intent keywords go to PPC ads, not organic search results. This isn’t just a statistic; it’s a flashing neon sign pointing direct…
Original Research
eMarketer
· Original study ↗
Methodology
Attributed to 'eMarketer's latest projections'; no methodology or sample details provided. Measures increase in average CPC across all industries on Google Ads.
Methodology documented
Segmentation
IndustryAll industries
Company Sizeall
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Ads (all industries): 19% cost per click growth. Source: eMarketer (2023-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpc-up-19-percent-2023-2025
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<blockquote cite="https://lighthousedata.io/data/google-ads-cpc-up-19-percent-2023-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- cost per click growth for Google Ads (all industries)<br><small>Source: eMarketer (2023-2025) · <a href="https://lighthousedata.io/data/google-ads-cpc-up-19-percent-2023-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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