B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- cost per click growth for Amazon Advertising (2021)
Advertising on Amazon cost per click grew by 30% from $0.93 at the start of 2021 to $1.20 by mid-2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketplace Pulse
Primary
Tier B
https://www.fbamonthly.com/issues/20210621 ↗
Source Article
Growing Risks For Amazon Sellers, and more
#65 - Growing Risks For Amazon Sellers, and more
Hot News
The Risks Keep Growing For Amazon Third-Party Sellers
On Friday, several new bills were introduced in the House of Representatives that directly target the largest technology companies.
forbes.com
Amazon Ads Are Getting More Expensive
Adverti…
Original Research
Marketplace Pulse
· Original study ↗
Methodology
Increase in Amazon average CPC from $0.93 at start of 2021 to $1.20 mid-2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Advertising: 30% cost per click growth. Source: Marketplace Pulse (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-cpc-growth-start-of-year-2021
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<blockquote cite="https://lighthousedata.io/data/amazon-cpc-growth-start-of-year-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- cost per click growth for Amazon Advertising<br><small>Source: Marketplace Pulse (2021) · <a href="https://lighthousedata.io/data/amazon-cpc-growth-start-of-year-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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