B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- cost per click growth for Facebook (2020)
The average cost per click (CPC) on Facebook increased by 90% in 2020 compared to 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AdStage
Primary
Tier C
https://www.thinkroom.co.nz/advertising-on-facebook-has-changed/ ↗
Source Article
Learn How Advertising on Facebook Has Changed: A Deep Dive
As a business owner in Australia, you know that effective digital marketing is essential for your success. One aspect of digital marketing that has become increasingly important in recent years is social media advertising. It’s what we call “interruption advertising”. Users aren’t searching for your…
Original Research
AdStage
· Original study ↗
Methodology
Cited AdStage report comparing 2020 CPC to 2018 baseline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 90% cost per click growth. Source: AdStage (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpc-increase-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpc-increase-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- cost per click growth for Facebook<br><small>Source: AdStage (2020) · <a href="https://lighthousedata.io/data/facebook-cpc-increase-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.