C
Evidence Grade C
Use with Hedging
Dated
$0.63
$0.63 -- average cost per click for Travel (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.63
Unit
Currency Usd
Data Vintage
2022
Entity
Geography
EMEA
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
DPOM
Primary
Tier A
https://www.dpom.co.uk/google-ads-budget-guide-how-much-should-you-spend/ ↗
Source Article
Google Ads Budget Guide — How Much Should You Spend? - DPOM
One of the first questions businesses ask when setting up Google Ads is: "How much should we spend?"
There's no universal answer. A local plumber needs a different budget than a national e-commerce retailer. But there are proven frameworks that help you find the sweet spot—the budget that delivers s…
Also cited by
David H. Boggs
https://www.davidhboggs.com/google-display-ads.htm
2026-08-18
Original Research
DPOM
· Original study ↗
Methodology
Range given, midpoint used
Methodology documented
Segmentation
IndustryTravel
RegionEMEA
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Travel: $0.63 average cost per click. Source: DPOM (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpc-range-travel
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cpc-range-travel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.63</strong> -- average cost per click for Travel<br><small>Source: DPOM (2022) · <a href="https://lighthousedata.io/data/google-ads-cpc-range-travel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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