B
Evidence Grade B
Safe to Cite
Recent
$0.74
$0.74 -- average cost per click for Facebook (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.74
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Birch
Primary
Tier B
https://app.bir.ch/facebook-advertising-costs/cpc-cost-per-click ↗
Source Article
Facebook Ads CPC Benchmarks in Netherlands (2025)
Facebook Ads Insights Tool
Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The Netherlands ran consistently below global Facebook Ads benchmarks for cost-per-click (CPC), but with f…
Also cited by
clickguard.com
https://www.clickguard.com/blog/average-cost-per-click/
2026-08-18
AdCredits.Expert
https://adcredits.expert/x-twitter-ads-statistics
2026-08-17
Original Research
Birch
· Original study ↗
Methodology
According to Birch
Segmentation
Industrycontent_marketing
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Facebook: $0.74 average cost per click. Source: Birch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-facebook-cpc-2025
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<blockquote cite="https://lighthousedata.io/data/average-facebook-cpc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.74</strong> -- average cost per click for Facebook<br><small>Source: Birch (2025) · <a href="https://lighthousedata.io/data/average-facebook-cpc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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