C
Evidence Grade C
Use with Hedging
Recent
$0.69
$0.69 -- average cost per click for Facebook & Instagram ads for RTOs in Australia (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.69
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Shopify
Primary
Tier B
https://www.shopify.com/blog/social-media-ad-costs ↗
Source Article
What Do Facebook Ads Cost In 2024? - Digital Digest
There are many things that will confuse you in life.
And Facebook ads cost is one of them!
Why? Because of three reasons….
- There is no standard Facebook ads pricing structure
- The actual cost depends on many things like – location, budget, etc.
- The ads pricing changes with time
But don’t worry …
Also cited by
2026-08-20
2026-08-20
Original Research
Shopify
· Original study ↗
Methodology
Average for RTOs in Australia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Facebook & Instagram ads for RTOs in Australia: $0.69 average cost per click. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-instagram-ads-cpc-rto-australia-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-instagram-ads-cpc-rto-australia-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.69</strong> -- average cost per click for Facebook & Instagram ads for RTOs in Australia<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/facebook-instagram-ads-cpc-rto-australia-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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