B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$5
$5 -- average cpc for Google Ads (Apr 2024 - Mar 2025)
Google Ads average CPC was $5.26 across the Apr 2024-Mar 2025 period based on a WordStream dataset of 16,446 campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$5
Unit
Currency Usd
Data Vintage
Apr 2024 - Mar 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Prospeo
Primary
Tier B
https://prospeo.io/s/how-to-calculate-cost-per-lead ↗
Source Article
How to Calculate Cost Per Lead (2026 Formula + Data)
How to Calculate Cost Per Lead (And Why Your Formula Is Probably Wrong)
Your CMO asks for last quarter's cost per lead. You pull ad spend, divide by leads, and send over a number. It's wrong - probably by 2-3x.
Knowing how to calculate cost per lead correctly starts with getting the inputs right, an…
Original Research
Prospeo
· Original study ↗
Methodology
WordStream dataset of 16,446 campaigns
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads: $5 average cpc. Source: Prospeo (Apr 2024 - Mar 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpc-apr-2024-mar-2025
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<blockquote cite="https://lighthousedata.io/data/google-ads-cpc-apr-2024-mar-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5</strong> -- average cpc for Google Ads<br><small>Source: Prospeo (Apr 2024 - Mar 2025) · <a href="https://lighthousedata.io/data/google-ads-cpc-apr-2024-mar-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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