B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$3
$3 -- average cpc for Google AdWords (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wordstream
Primary
Tier B
https://www.wordstream.com/blog/ws/2017/02/15/google-adwords-average-cpc ↗
Source Article
How to Advertise on Google - 12 Steps to Get Started
Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with search results, but you have many more ways to get your message out.
In this article, we’ll discuss h…
Original Research
Wordstream
· Original study ↗
Methodology
Average CPC across different industries on the search network.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AdWords: $3 average cpc. Source: Wordstream (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-average-cpc
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<blockquote cite="https://lighthousedata.io/data/google-ads-average-cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- average cpc for Google AdWords<br><small>Source: Wordstream (2021) · <a href="https://lighthousedata.io/data/google-ads-average-cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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