C Evidence Grade C Use with Hedging Recent

6.8%

6.8% — google ads average conversion rate for Health & Fitness (2025)

Name: Google Ads Average Conversion Rate Statistics
Creator: Lighthouse Research
Published: 2026-04-01

2025 · Unknown · WordStream

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Source: WordStream View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-04 · How we verify data →

Source verified Evidence graded

Value

6.8%

Unit

Percentage

Data Vintage

2025

Entity

Health & Fitness

Study Type

Unknown

Geography

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

48/100 confidence

Sources (2)

WordStream Primary Tier B

https://www.wordstream.com/blog/2025-google-ads-benchmarks ↗

Confidence: 65/100 Vintage: 2025

Also cited by

精练GymSquare (GymSquare) https://www.huxiu.com/article/4755506.html

2026-05-04

Original Research

WordStream by LocaliQ · Original study ↗

Methodology

WordStream analysis of US Google Ads accounts

Study: Unknown

Trend Over Time

Period	Value	Change
2023	8.4%
2025 (current)	6.8%	-19.0%

Segmentation

Industrydigital_marketing RegionUS Channelgoogle_ads_search

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

Health & Fitness: 6.8% google ads average conversion rate. Source: WordStream (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/google-ads-average-conversion-rate-health-fitness-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-average-conversion-rate-health-fitness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.8%</strong> — google ads average conversion rate for Health & Fitness<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/google-ads-average-conversion-rate-health-fitness-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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