C
Evidence Grade C
Use with Hedging
Dated
12.61%
12.61% — google ads average conversion rate for Automotive – Repair, Service & Parts (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
12.61%
Unit
Percentage
Data Vintage
2023
Entity
Study Type
Unknown
Geography
US
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (18)
WordStream
Primary
Tier B
https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks ↗
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Original Research
WordStream by LocaliQ
· Original study ↗
Methodology
WordStream analysis of US Google Ads accounts
Study: Unknown
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 12.61% | |
| 2025 | 14.67% | +16.3% |
Segmentation
Industrydigital_marketing
RegionUS
Channelgoogle_ads_search
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Automotive – Repair, Service & Parts: 12.61% google ads average conversion rate. Source: WordStream (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/google-ads-average-conversion-rate-automotive-repair-service-parts-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-average-conversion-rate-automotive-repair-service-parts-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.61%</strong> — google ads average conversion rate for Automotive – Repair, Service & Parts<br><small>Source: WordStream (2023) · <a href="https://lighthousedata.io/data/google-ads-average-conversion-rate-automotive-repair-service-parts-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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