C Evidence Grade C Use with Hedging Dated

4.94%

4.94% — google ads average conversion rate for Business Services (2023)

Name: Google Ads Average Conversion Rate Statistics
Creator: Lighthouse Research
Published: 2026-04-01

2023 · Unknown · WordStream

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Source: WordStream View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-02 · How we verify data →

Source verified Evidence graded

Value

4.94%

Unit

Percentage

Data Vintage

2023

Entity

Business Services

Study Type

Unknown

Geography

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

46/100 confidence

Sources (2)

WordStream Primary Tier B

https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks ↗

Confidence: 83/100 Vintage: 2023

Also cited by

Wolf Street (cited via climateerinvest.blogspot.com) https://climateerinvest.blogspot.com/2024/09/beneath-skin-of-cpi-inflation-core-…

2026-05-02

Original Research

WordStream by LocaliQ · Original study ↗

Methodology

WordStream analysis of US Google Ads accounts

Study: Unknown

Trend Over Time

Period	Value	Change
2023 (current)	4.94%
2025	5.14%	+4.0%

Segmentation

Industrydigital_marketing RegionUS Channelgoogle_ads_search

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

Business Services: 4.94% google ads average conversion rate. Source: WordStream (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/google-ads-average-conversion-rate-business-services-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-average-conversion-rate-business-services-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.94%</strong> — google ads average conversion rate for Business Services<br><small>Source: WordStream (2023) · <a href="https://lighthousedata.io/data/google-ads-average-conversion-rate-business-services-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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