C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
3.99%
3.99% -- conversion rate for Google Ads apparel (2025)
Google Ads apparel conversion rate averaged 3.99% in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.99%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier B
https://foundrycro.com/blog/dtc-fashion-marketing-benchmarks-2026/ ↗
Source Article
DTC Fashion Marketing Benchmarks 2026 + Calculator | Foundry CRO
The short version:
- Fashion DTC headline CAC ranges from $37 to $120 depending on brand maturity and channel mix; the more useful number is the return-adjusted true CAC (Swell, Ringly.io, Power Digital)
- Apparel return rates run 24 to 26% (Eightx 2026); swimwear and lingerie hit 30 to 50% (Loop Re…
Also cited by
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2025 benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Google Ads apparel: 3.99% conversion rate. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-apparel-cvr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-apparel-cvr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.99%</strong> -- conversion rate for Google Ads apparel<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/google-ads-apparel-cvr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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