B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- click through rate lift for Glossier (2025)
Glossier's ASMR-focused video content earns a 30% higher click-through rate than standard beauty ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
goodness.inc
Primary
Tier C
https://www.goodness.inc/articles/inc-magazine-you-cant-touch-products-online-heres-how-top-brands-a… ↗
Source Article
Inc Magazine: You Can’t Touch Products Online. Here’s How Top Brands Are Still Making Customers ‘Feel’ Them
Inc Magazine: You Can’t Touch Products Online. Here’s How Top Brands Are Still Making Customers ‘Feel’ Them
Offline, shopping is usually a full sensory experience. You feel the fabric of new clothing when you try it on. Going to a shopping center can be as much about the smells of a nearby Cinnabon …
Original Research
goodness.inc
· Original study ↗
Methodology
ASMR-style video content CTR vs standard beauty ads, as reported in Inc Magazine
Methodology documented
Segmentation
IndustryBeauty
Company SizeMid-market
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Glossier: 30% click through rate lift. Source: goodness.inc (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/glossier-asmr-ctr-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/glossier-asmr-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate lift for Glossier<br><small>Source: goodness.inc (2025) · <a href="https://lighthousedata.io/data/glossier-asmr-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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