C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
16.9%
16.9% -- average return rate for Global eCommerce (2024)
According to Shopify, the global average return rate for eCommerce in 2024 was 16.9%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Shopify
Primary
Tier B
https://easyinsights.ai/blog/return-to-origin-rto-why-is-it-a-crucial-metric-for-ecommerce-businesse… ↗
Source Article
Why RTO is crucial metric for E-Commerce Businesses
Just getting a new order on your eCommerce website does not equal a successful sale. The product needs to pass quality checks, be packaged correctly, shipped to the right address, and most importantly – the customer should accept and keep it.
But here’s the harsh truth: customers don’t get to inspec…
Also cited by
2026-09-03
Original Research
Shopify
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Global eCommerce: 16.9% average return rate. Source: Shopify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global_avg_return_rate_2024
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<blockquote cite="https://lighthousedata.io/data/global_avg_return_rate_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.9%</strong> -- average return rate for Global eCommerce<br><small>Source: Shopify (2024) · <a href="https://lighthousedata.io/data/global_avg_return_rate_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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