B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20.4%
20.4% -- average return rate for U.S. ecommerce (2024)
The average U.S. ecommerce return rate in 2024 was 20.4%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.4%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
National Retail Federation
Primary
Tier A
https://redstagfulfillment.com/average-return-rates-for-ecommerce/ ↗
Source Article
What's The Average Ecommerce Return Rate? Industry Analysis
What are average return rates for ecommerce?
The average ecommerce return rate typically sits in the mid-teens to high-twenties percentage range, but the exact figure varies by product category and season. To see whether your store is above or below par, divide total items returned by total items so…
Original Research
National Retail Federation
· Original study ↗
Methodology
National Retail Federation report
Methodology documented
Segmentation
IndustryeCommerce
RegionUS
Cite this stat
Plain Text
U.S. ecommerce: 20.4% average return rate. Source: National Retail Federation (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-us-ecommerce-return-rate-2024
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<blockquote cite="https://lighthousedata.io/data/average-us-ecommerce-return-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.4%</strong> -- average return rate for U.S. ecommerce<br><small>Source: National Retail Federation (2024) · <a href="https://lighthousedata.io/data/average-us-ecommerce-return-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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