C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
3.68%
3.68% -- conversion rate for global websites (2025)
The global average website conversion rate is 3.68%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.68%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
iclickadvertising.com
Primary
Tier C
https://iclickadvertising.com/blog/ecommerce-paid-ads-mistakes ↗
Source Article
Top eCommerce Paid Ads Mistakes to Avoid
Paid ads can be one of the most powerful growth tools for online stores, but only when managed the right way. The same campaigns meant to bring sales can quickly drain budgets without careful planning. Studies show that billions of dollars are wasted each year in digital ads due to fraud, poor targe…
Also cited by
2026-09-27
Ascendly Marketing
https://ascendlymarketing.com/conversion-rate-optimisation-audit/
2026-10-01
Original Research
iclickadvertising.com
· Original study ↗
Methodology
Blog citing unspecified research
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
global websites: 3.68% conversion rate. Source: iclickadvertising.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-website-conversion-rate-3-68
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<blockquote cite="https://lighthousedata.io/data/global-website-conversion-rate-3-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.68%</strong> -- conversion rate for global websites<br><small>Source: iclickadvertising.com (2025) · <a href="https://lighthousedata.io/data/global-website-conversion-rate-3-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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