B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.5%
6.5% -- ad spend growth rate for global TV ad spending (2012)
Global TV ad spending was projected to grow by 6.5% in 2012.
- Forecast/projection by Carat
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (4)
MediaPost
Primary
Tier B
http://www.mediapost.com/publications/article/146946/forecast-us-ad-spending-rises-37-in-2011.html ↗
Source Article
Forecast: U.S. Ad Spending Rises 3.7% in 2011
- by David Goetzl , March 17, 2011
Carat said the U.S. market has been recovering at a better-than-expected rate, notably with the auto sector on the rise.
In 2012, when spending should get a boost from both a presidential campaign and London Olympics, Carat projects a 5.9% increase in the U.S. ad s…
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influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
MediaPost
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
global TV ad spending: 6.5% ad spend growth rate. Source: MediaPost (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-tv-ad-spending-growth-2012-carat
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<blockquote cite="https://lighthousedata.io/data/global-tv-ad-spending-growth-2012-carat" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- ad spend growth rate for global TV ad spending<br><small>Source: MediaPost (2012) · <a href="https://lighthousedata.io/data/global-tv-ad-spending-growth-2012-carat" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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