B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- ecommerce share of retail sales for Global e-commerce sector (Q2 2024)
Ecommerce accounts for roughly 20% of all retail sales globally.
- The source notes this is an approximation ('roughly 20%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
Q2 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Mars United Commerce
Primary
Tier B
https://www.marsunited.com/digital-shelf-report-2q-2024/ ↗
Source Article
Digital Shelf Report, 2Q 2024 - Mars United
A cross-retailer guide for evaluating the landscape of digital shelf capabilities
To download the report, fill out the form at the bottom of this page.
With ecommerce now accounting for nearly 16% of all retail sales in the U.S. (and roughly 20% globally), and with 80% of shoppers being influenced b…
Original Research
Mars United Commerce
· Original study ↗
Methodology
Approximate figure ('roughly 20%') cited in the report introduction; underlying source not stated on the page
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 19.6% | |
| Q2 2024 (current) | 20% | +2.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global e-commerce sector: 20% ecommerce share of retail sales. Source: Mars United Commerce (Q2 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ecommerce-share-of-retail-sales
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<blockquote cite="https://lighthousedata.io/data/global-ecommerce-share-of-retail-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ecommerce share of retail sales for Global e-commerce sector<br><small>Source: Mars United Commerce (Q2 2024) · <a href="https://lighthousedata.io/data/global-ecommerce-share-of-retail-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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