B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

18%

18% -- ecommerce share of retail sales for global retail sector (2020)

2020  · eMarketer

Global eCommerce accounted for an 18% share of total retail sales in 2020.

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Attribution: eMarketer View source
Lighthouse Research Team
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Source verified Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2020
Entity
global retail sector
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
eMarketer Primary Tier B
https://definanzas.com/global-vc-investments-in-marketplaces-nearly-triple-to-historical-high-of-28-… ↗
Confidence: 34/100 Vintage: 2020 Channel: Deep Crawl
Source Article
Global VC Investments in Marketplaces Nearly Triple to Historical High of $28 Billion in Q1 2021 - DeFinanzas.com
Marketplaces are continuing to benefit from shifts born out of the pandemic and show no signs of slowing down. According to the research data analyzed and published by Definanzas.com, worldwide VC investments into marketplaces hit a new all-time high in Q1 2021. With SPACs and mega-rounds as key dri…
Original Research
eMarketer · Original study ↗

According to eMarketer

Methodology documented
IndustryRetail RegionGlobal RoleAll marketers
Plain Text
global retail sector: 18% ecommerce share of retail sales. Source: eMarketer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ecommerce-share-2020
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<blockquote cite="https://lighthousedata.io/data/global-ecommerce-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- ecommerce share of retail sales for global retail sector<br><small>Source: eMarketer (2020) · <a href="https://lighthousedata.io/data/global-ecommerce-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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