C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
1.65%
1.65% -- conversion rate for global e-commerce (2026)
The average global e-commerce conversion rate is approximately 1.65%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
alpha.page
Primary
Tier C
https://www.alpha.page/blog/what-is-conversion-tracking ↗
Source Article
{{esHSU2YG3}} - Alpha
Also cited by
2026-10-01
Original Research
alpha.page
· Original study ↗
Methodology
Benchmark cited in educational blog post; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 1.65% | |
| Q1 2017 | 2.7% | +63.6% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
global e-commerce: 1.65% conversion rate. Source: alpha.page (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ecommerce-conversion-rate-1-65
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-ecommerce-conversion-rate-1-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.65%</strong> -- conversion rate for global e-commerce<br><small>Source: alpha.page (2026) · <a href="https://lighthousedata.io/data/global-ecommerce-conversion-rate-1-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.