B
Evidence Grade B
Safe to Cite
Dated
38%
38% -- ad spend for TV advertising revenue share (2016-2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2016-2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://www.statista.com/statistics/264938/distribution-of-global-advertising-revenue-by-medium/ ↗
Source Article
Distribution of global advertising revenue by medium 2017
Original Research
Statista
· Original study ↗
Methodology
Forecast data from Statista
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV advertising revenue share: 38% ad spend. Source: Statista (2016-2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-revenue-tv-share-decline
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<blockquote cite="https://lighthousedata.io/data/global-ad-revenue-tv-share-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- ad spend for TV advertising revenue share<br><small>Source: Statista (2016-2021) · <a href="https://lighthousedata.io/data/global-ad-revenue-tv-share-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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