B Evidence Grade B Safe to Cite Current

80%

80% -- email open rate for B2B marketers (2026)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · Brevo

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Attribution: Brevo View source

Lighthouse Research Team

Last verified: 2026-08-23 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2026

Entity

B2B marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Brevo Primary Tier B

https://bannerboo.com/ua/blog/yak-stvoryty-animovani-gifrozsylky-ta-elektronni-lysty/ ↗

Confidence: 72/100 Vintage: 2026 Channel: Common Crawl

Source Article

Як створити анімовані GIF-розсилки та електронні листи?

Статті, поради та секретні фішки від команди BannerBoo 💬 Підсумуй за допомогою ChatGPT 🔮 Підсумуй за допомогою Perplexity 🧠 Підсумуй за допомогою Claude 🤖 Підсумуй за допомогою Grok 🔍 Підсумуй за допомогою Google AI Mode GIF-файли — це новий і дуже привабливий спосіб інформування аудиторії про ваш п…

Also cited by

ClickZ https://clickz.com/email-marketers-need-to-do-more-to-nurture-leads-study/30823

2026-08-23

Original Research

Brevo · Original study ↗

Methodology

Source: Brevo study

Trend Over Time

Period	Value	Change
2015	20%
2026 (current)	80%	+300.0%

Segmentation

IndustryB2B RoleAll marketers Channelemail

Cite this stat

Plain Text

B2B marketers: 80% email open rate. Source: Brevo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gif-use-in-email-marketing

HTML Embed

<blockquote cite="https://lighthousedata.io/data/gif-use-in-email-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email open rate for B2B marketers<br><small>Source: Brevo (2026) · <a href="https://lighthousedata.io/data/gif-use-in-email-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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