B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- average customer retention rate for general e-commerce businesses (2025)
General e-commerce businesses have an average customer retention rate of 30%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Alidrop
Primary
Tier A
https://www.alidrop.co/blogs/customer-retention-secrets-every-dropshipper-should-know ↗
Source Article
Customer Retention Secrets Every Dropshipper Should Know
Getting customers is just half the battle in dropshipping. Keeping them is where real profits come from. You can spend all your budget chasing new customers while losing the ones you already have. Smart dropshippers know that focusing on dropshipping customer retention leads to higher profits, lower…
Original Research
Alidrop
· Original study ↗
Methodology
General e-commerce businesses average 30% customer retention rates.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
general e-commerce businesses: 30% average customer retention rate. Source: Alidrop (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/general-ecommerce-customer-retention-rate
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<blockquote cite="https://lighthousedata.io/data/general-ecommerce-customer-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- average customer retention rate for general e-commerce businesses<br><small>Source: Alidrop (2025) · <a href="https://lighthousedata.io/data/general-ecommerce-customer-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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