B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- average customer retention rate for ecommerce sector (2026)
The average customer retention rate in ecommerce is around 63%.
- Noted as having recently declined by 12%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/what-is-customer-retention-rate/ ↗
Source Article
What Is Customer Retention Rate and How to Skyrocket It
Let’s cut to the chase: customer retention rate (CRR) is the percentage of existing customers who stick with your brand over a specific period. It's a direct measure of customer loyalty, showing you exactly how well you're keeping the customers you worked so hard to acquire.
Your Quick Guide to Cust…
Original Research
ecommerceboost.io
· Original study ↗
Methodology
Article notes it recently declined by 12%.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 28.2% | |
| 2026 (current) | 63% | +123.4% |
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
ecommerce sector: 63% average customer retention rate. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-avg-retention-63pct
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<blockquote cite="https://lighthousedata.io/data/ecommerce-avg-retention-63pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- average customer retention rate for ecommerce sector<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/ecommerce-avg-retention-63pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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