B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28.2%
28.2% -- average customer retention rate for ecommerce sector (2020)
The average ecommerce customer retention rate in 2020 was 28.2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28.2%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wisepops.com
Primary
Tier C
https://wisepops.com/blog/ecommerce-trends ↗
Source Article
11 Ecommerce Trends Shaping the Industry for 2024
Original Research
wisepops.com
· Original study ↗
Methodology
Retention rates sourced by product category
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 28.2% | |
| 2026 | 63% | +123.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce sector: 28.2% average customer retention rate. Source: wisepops.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-ecommerce-retention-rate-2020
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<blockquote cite="https://lighthousedata.io/data/avg-ecommerce-retention-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.2%</strong> -- average customer retention rate for ecommerce sector<br><small>Source: wisepops.com (2020) · <a href="https://lighthousedata.io/data/avg-ecommerce-retention-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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