B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
80%
80% -- burnout rate for Gen Z and millennials globally (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hasbro
Primary
Tier C
https://www.eventmarketer.com/article/experiential-marketing-trend-of-the-week-analog-escapism/ ↗
Source Article
Experiential Marketing Trend of the Week: Analog Escapism
Adults across the board are battling burnout and digital fatigue. And now they’re powering down. According to a Hasbro study of 10,000 people globally, 80% of Gen Z and millennials report feeling worn out, a trend that is driving demand for analog, hands-on creative outlets that allow adults to slow…
Original Research
Hasbro
· Original study ↗
Methodology
Hasbro global study of 10,000 people; cited in marketing-trade article on analog escapism trend driving demand for hands-on creative outlets; no fieldwork date given, so collection year (2026) used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z and millennials globally: 80% burnout rate. Source: Hasbro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-millennial-burnout-hasbro-study
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<blockquote cite="https://lighthousedata.io/data/gen-z-millennial-burnout-hasbro-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- burnout rate for Gen Z and millennials globally<br><small>Source: Hasbro (2026) · <a href="https://lighthousedata.io/data/gen-z-millennial-burnout-hasbro-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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