B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- burnout rate for media, marketing and creative sectors (2024)
70% of professionals in the media, marketing, and creative sectors experienced burnout in the past 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Never Not Creative
Primary
Tier A
https://campaignbrief.com/mentally-healthy-survey-2024-reveals-70-of-industry-has-experienced-burnou… ↗
Source Article
Mentally-Healthy Survey 2024 reveals 70% of industry has experienced burnout
Mentally-Healthy Survey 2024 reveals 70% of industry has experienced burnout
The 2024 Mentally-Healthy Survey has revealed that 70% of professionals in the media, marketing and creative sectors have experienced burnout in the past 12 months. This finding, in addition to other insights uncovered in t…
Original Research
Never Not Creative
· Original study ↗
Methodology
Survey conducted by Never Not Creative with responses from professionals across Australia, New Zealand, the US, and the UK.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
media, marketing and creative sectors: 70% burnout rate. Source: Never Not Creative (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/burnout-rate-media-marketing-2024
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<blockquote cite="https://lighthousedata.io/data/burnout-rate-media-marketing-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- burnout rate for media, marketing and creative sectors<br><small>Source: Never Not Creative (2024) · <a href="https://lighthousedata.io/data/burnout-rate-media-marketing-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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