B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- burnout rate for workers in the marketing, creative and media industry (2024)
70% of workers within the marketing, creative, and media industry identify as having experienced burnout within the last 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Mentally Healthy Survey
Primary
Tier A
https://www.mediaweek.com.au/julie-dormand-launches-consultancy-to-transform-workplace-culture/ ↗
Source Article
Julie Dormand launches consultancy to transform workplace culture
Julie Dormand, former managing director of The Works, part of Capgemini, has launched her consultancy, Dormand – The Culture Creator, aimed to transforming workplace culture.
“In a time where businesses are obsessed with productivity, leaders often forget to pay enough attention to the key element i…
Original Research
Mentally Healthy Survey
· Original study ↗
Methodology
2024 Mentally Healthy Survey of more than 2,000 advertising workers in Australia, the United States, the United Kingdom and New Zealand
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
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workers in the marketing, creative and media industry: 70% burnout rate. Source: Mentally Healthy Survey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/70-percent-burnout-marketing-workers
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<blockquote cite="https://lighthousedata.io/data/70-percent-burnout-marketing-workers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- burnout rate for workers in the marketing, creative and media industry<br><small>Source: Mentally Healthy Survey (2024) · <a href="https://lighthousedata.io/data/70-percent-burnout-marketing-workers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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