B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
88%
88% -- platform usage share for Instagram (Gen Z users) (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
labnify.com
Primary
Tier C
https://labnify.com/blog/gen-z-market/ ↗
Source Article
On Marketing to Gen Z
In this day and age, it is more important than ever to market to Gen Z. This is because Gen Z is the most connected and the most active generation in history. They are also the most diverse, the most educated, and the most entrepreneurial.
So, if you’re not marketing to the Gen Z, you’re missing out…
Original Research
labnify.com
· Original study ↗
Methodology
Unsourced claim in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram (Gen Z users): 88% platform usage share. Source: labnify.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-instagram-usage
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<blockquote cite="https://lighthousedata.io/data/gen-z-instagram-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- platform usage share for Instagram (Gen Z users)<br><small>Source: labnify.com (2021) · <a href="https://lighthousedata.io/data/gen-z-instagram-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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