B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

88.1%

88.1% -- platform usage share for Facebook (Poland) (2022)

Name: Platform Usage Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2022 · Hootsuite

According to the Hootsuite 2022 report, 88.1% of Poles include Facebook among their favorite/used social media platforms in Poland.

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Attribution: Hootsuite View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

88.1%

Unit

Percentage

Data Vintage

2022

Entity

Facebook (Poland)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Hootsuite Primary Tier C

https://grupainfomax.com/social-media/social-media-twojej-firmy/ ↗

Confidence: 48/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Social media dla firm. Który kanał wybrać? - Grupa Infomax

Social media dla firm. Który kanał wybrać? „Nie prowadzę komunikacji w portalach społecznościowych, bo nie ma tam moich klientów”. Ah, ile razy padło już takie sformułowanie w segmencie B2B. Tym artykułem chce Ci pokazać, że w mediach społecznościowych są Twoi klienci. Musisz tylko dopasować je do T…

Original Research

Hootsuite · Original study ↗

Methodology

Citing Hootsuite 2022 report

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Facebook (Poland): 88.1% platform usage share. Source: Hootsuite (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-facebook-usage-share

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<blockquote cite="https://lighthousedata.io/data/poland-facebook-usage-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.1%</strong> -- platform usage share for Facebook (Poland)<br><small>Source: Hootsuite (2022) · <a href="https://lighthousedata.io/data/poland-facebook-usage-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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