B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
65%
65% -- platform usage share for Instagram (2024)
Instagram is the No. 1 social media platform at 65% usage among 2,059 consumers surveyed in Sprout Social's Consumer Pulse survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,059
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://t2marketinginternational.com/daily-minute-master-series-july-5-2024/ ↗
Source Article
Daily Minute Master Series
July 5, 2024
by Corey Padveen
Marketing News and Updates
Why Email Marketing Is Still Relevant In 2024
Email is here to stay, but the way businesses use it to build direct relationships with their customers is undergoing significant change.
For the full article click here
…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social Consumer Pulse survey of 2,059 consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 65% platform usage share. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-top-platform-sprout-2024
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<blockquote cite="https://lighthousedata.io/data/instagram-top-platform-sprout-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- platform usage share for Instagram<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/instagram-top-platform-sprout-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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