B
Evidence Grade B
Graded
under review
Safe to Cite
Current
43%
43% -- purchase intent lift for High GEM score ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA SeeHer
Primary
Tier A
https://www.b2awards.com/a/page/B2_GEM ↗
Source Article
ANA B2 GEM Award
Original Research
ANA SeeHer
· Original study ↗
Methodology
GEM research methodology on ad testing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
High GEM score ads: 43% purchase intent lift. Source: ANA SeeHer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gem-positive-ads-purchase-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gem-positive-ads-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- purchase intent lift for High GEM score ads<br><small>Source: ANA SeeHer (2026) · <a href="https://lighthousedata.io/data/gem-positive-ads-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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