B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- conversion lift for Instagram (Meta GEM) (2026)
Meta reported that since its launch, GEM (Generative Ads Recommendation Model) has delivered a 5% average conversion lift on Instagram.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier A
https://www.pathlabs.com/blog/meta-andromeda-ai-advertising-performance ↗
Source Article
Meta’s Andromeda AI: How Agencies Can Win in the Next Era of Performance | Pathlabs
Meta’s Andromeda AI: How Agencies Can Win in the Next Era of Performance
| Pathlabs Marketing |
| January 9, 2026 |
Imagine two agencies pitching the same client.
Agency A follows the legacy model: personas, layered targeting, and a narrow set of ads crafted for predefined segments. Their strategy r…
Original Research
Meta
· Original study ↗
Methodology
Company-reported performance data for Meta's Generative Ads Recommendation Model (GEM)
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram (Meta GEM): 5% conversion lift. Source: Meta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gem-instagram-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gem-instagram-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- conversion lift for Instagram (Meta GEM)<br><small>Source: Meta (2026) · <a href="https://lighthousedata.io/data/gem-instagram-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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