B Evidence Grade B Graded under review Safe to Cite Current

21%

21% -- customer retention increase for companies acting on VoC insights in near real-time (2026)

Name: Customer Retention Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · Gartner

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

21%

Unit

Percentage

Data Vintage

2026

Entity

companies acting on VoC insights in near real-time

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier A

https://www.cxtoday.com/analytics/what-is-the-voice-of-the-customer-voc/ ↗

Confidence: 54/100 Vintage: 2026 Channel: Cc Extraction

Source Article

What Is Voice of the Customer? How to Operationalize Feedback Across the Enterprise

What is voice of the customer, and why is it so integral to enterprise success? Voice of the customer (VOC) programs used to be built around forms, surveys, and reading the occasional review. That was fine when “customer experience” sat below operations on the roadmap. It doesn’t anymore. The stakes…

Original Research

Gartner · Original study ↗

Methodology

Gartner research

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

companies acting on VoC insights in near real-time: 21% customer retention increase. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-customer-retention-increase

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<blockquote cite="https://lighthousedata.io/data/gartner-customer-retention-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- customer retention increase for companies acting on VoC insights in near real-time<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-customer-retention-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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