B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22.2%
22.2% -- close rate for G2 intent-driven leads (2025)
G2 platform data shows a 22.2% close rate for intent-driven engagement.
- Compared against a 14.9% close rate through traditional channels
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier B
https://proxi.co.nz/advance-software-review-site-strategy-guide/ ↗
Source Article
You’ve established a presence on a software review site, collected reviews, and seen the initial benefits of public feedback. But now it’s time to go further. With buyers completing 70% of their purchasing journey before contacting a vendor, standing out and building trust early is essential.
If you…
Original Research
G2
· Original study ↗
Methodology
G2 platform data on intent-driven engagement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
G2 intent-driven leads: 22.2% close rate. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/g2-intent-close-rate-22-2-percent
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<blockquote cite="https://lighthousedata.io/data/g2-intent-close-rate-22-2-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.2%</strong> -- close rate for G2 intent-driven leads<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/g2-intent-close-rate-22-2-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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