B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share of nowgen using social media for product discovery for NowGen (younger) event attendees (2025-04)
32% of NowGen (younger) event attendees use TikTok, Instagram, or Facebook for product discovery.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Freeman
Primary
Tier A
https://amworldgroup.com/blog/digital-concert-revolution-elevating-your-music-brand-with-live-virtua… ↗
Source Article
Digital Concert Revolution: Virtual Music Events Guide | AMW®
Digital Concert Revolution: Elevating Your Music Brand with Live Virtual Events
The music industry has undergone immense transformation in recent years, with live events swiftly pivoting to the digital realm due to the global pandemic. Digital concerts and livestreamed performances have emerged as c…
Also cited by
AMW (amworldgroup.com)
https://amworldgroup.com/blog/finding-the-perfect-venue-for-events
2026-09-18
Original Research
Freeman
· Original study ↗
Methodology
Freeman Commercial Trends Report, NowGen cohort
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 32% | |
| 2025-04 (current) | 32% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
NowGen (younger) event attendees: 32% share of nowgen using social media for product discovery. Source: Freeman (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freeman-nowgen-social-discovery-32
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<blockquote cite="https://lighthousedata.io/data/freeman-nowgen-social-discovery-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of nowgen using social media for product discovery for NowGen (younger) event attendees<br><small>Source: Freeman (2025-04) · <a href="https://lighthousedata.io/data/freeman-nowgen-social-discovery-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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