C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
1.5%
1.5% -- conversion rate for B2B PPC (2025)
B2B PPC conversion rate averages approximately 1.5% according to First Page Sage 2025 data.
- Reported as an approximate average (~1.5%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
First Page Sage
Primary
Tier B
https://kirro.io/ab-testing-conversion-rate ↗
Source Article
A/B testing conversion rate: measure and improve it
Your A/B testing conversion rate is the percentage of visitors who do what you want (buy, sign up, click) in each version of your test. Compare the rates between Version A and Version B. The bigger one wins.
That’s the simple part. The hard part? Knowing whether that difference is real. Whether your…
Also cited by
2026-09-29
2026-09-30
Original Research
First Page Sage
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B PPC: 1.5% conversion rate. Source: First Page Sage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fps-b2b-ppc-conversion-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fps-b2b-ppc-conversion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- conversion rate for B2B PPC<br><small>Source: First Page Sage (2025) · <a href="https://lighthousedata.io/data/fps-b2b-ppc-conversion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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