B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- abandonment rate for Annual Revenue field (2023)
An 'Annual Revenue' form field caused 38% of form starters to abandon in a CRO experiment.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
leadsuitenow.com
Primary
Tier A
https://leadsuitenow.com/blog/landing-page-heatmap-cro ↗
Source Article
Landing Page Heatmaps: What Click and Scroll Data Reveals About Drop-Offs
Your landing page analytics tell you what is happening — traffic, bounce rate, conversion rate. Heatmaps tell you why. A 60% bounce rate is a problem; a heatmap showing that 80% of visitors never scroll past your hero section because a visual element creates a false sense of page end is the specific…
Original Research
leadsuitenow.com
· Original study ↗
Methodology
CRO experiment by a Bengaluru-based B2B SaaS company
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Annual Revenue field: 38% abandonment rate. Source: leadsuitenow.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/form-field-abandonment-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/form-field-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- abandonment rate for Annual Revenue field<br><small>Source: leadsuitenow.com (2023) · <a href="https://lighthousedata.io/data/form-field-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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